In various reviews and editorials over the last couple years I have mentioned how much I am a G.I.Joe fan, going back like seventeen years or so now. I used to love playing with the action figures, and watching the cartoons, and they were a huge part of my childhood. When I first heard of an actual live-action G.I.Joe movie, I was pretty excited, because I really, really wanted to see all those characters come alive on the big screen. But after seeing the movie, I could not have been more disappointed. It was a terrible movie that was barely any good at all.
And then last year we had the sequel, which had already been delayed for several months. I was cautious about it, hoping against hope that it would turn out to be a better movie than its predecessor. The trailers certainly looked halfway decent. But once again, the reality went completely south of my expectations. If you ask me which was the worst movie of the year, it was definitely G.I.Joe: Retaliation.
Note: This review contains spoilers for both G.I.Joe movies.
Its absolutely no surprise that following the immense success of Marvel Studios’ various superhero movies, DC Entertainment and Warner Brothers have announced their own plans for movies based on DC’s famous characters. Over the last eight years we’ve seen Christopher Nolan’s Batman trilogy, Bryan Singer’s Superman Returns, and Martin Campbell’s Green Lantern. There has been next to no continuity between these films, unlike the Marvel films which have all been connected through various agents of S.H.I.E.D and their infamous Director, Nick Fury. In fact, such interconnectivity has been one of the selling points of Marvel’s films.
You might ask, why is that? What makes the Marvel movies so different from the DC films?
Its straightforward. Marvel Studios stepped into the business with a clear direction of what they wanted to do. I don’t know exactly if it was the intention or not, but all of their films, especially from Iron Man 2 and out, have been building up towards a specific point, The Avengers. One by one, they released movies that would all tie-in together to culminate in the premier Marvel superhero team-up, thereby bringing their “Phase 1” to fruition.
And they’ve succeeded enormously. Which is where DC and WB step in because they want to mirror the success with their own properties. But its not easy to do that. All attempts so far have pretty much tanked. There just isn’t the same vision, and the same ability to face challenges at WB, from what we can see. Their various Wonder Woman projects seem to keep getting stalled for one reason or another. There are talks of a Green Lantern and Batman reboot already, and we are just about to have a new Superman movie that is another reboot after Singer’s Superman Returns from 2006.
A few weeks ago I was discussing this with fellow book blogger and friend, Nick Sharps, and I outlined the basics of what DC and WB should do to make sure that they are able to reproduce Marvel’s success.
It all ends up being about the vision.