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Publishing and Marketing 01: Publisher Communication

About 2 weeks ago, I asked readers if they would be interested in some sort of a semi-regular column on the blog, the core topic being publishing & marketing. The response on the blog itself was rather lukewarm, to be honest, but I did have some good, albeit short, conversations with people over Twitter and Facebook about this.

The whole idea for the column sprung out of the “disaster” earlier this month when it was revealed that Random House’ eBook-only imprint, Hydra, was contracting new authors on the conditions that there would be no advance payments (which disqualifies the imprint from being considered a publishable market according to the rules, regulations and guidelines of the Science Fiction Writers of America’s organisation), and that they wanted complete rights over the work in question, irrespective of medium/format. Their payment structure was also dubious, frontloading almost all the costs of publishing the author’s work on the author himself/herself. Such costs include editing, covers, marketing, and so on, from what I understand. John Scalzi has done two in-depth posts on the subject here and here.

online-relationships-300x189Given the amount of information out there already on this particular subject, the furor over which has caused Hydra to revise some of its terms and offer authors better payment plans after a VERY stern letter from the SFWA, I am not going to cover this for now. All I can say is that if you are looking to get published by such eBook-only imprints, and I stress eBook-only, then you damn well make sure that you do not sign away your rights for foreign translations, audiobooks, print, and so on. Other people have already said it best: make sure to get some legal opinion and at least ask around when you get that contract. Make sure that you are informed about what you should and should not be doing.

Anyhow. Moving on.

For this first installment in this column series, I wanted to talk about publisher communication. Communication is a funny thing. We all define it quite differently and it means different things for different people. The specific area I want to cover today is how publisher communication works with marketing in the context of keeping readers and reviewers (they need not be mutually exclusive) informed and keeping a positive dialogue open. So here we go! Read the rest of this entry