Blog Archives

Publishing and Marketing 05: The Reviewer Crossover

A couple months back I came across this blog post, in which a reviewer/blogger questioned herself regarding her worth as a blogger, and whether what she did mattered worth a damn. It is a very engaging blog post and raises several questions that I’ve asked myself several times since I read the post. Just the core idea of it is enough to spark off a flurry of questions.

As of writing this post, I had a rather brief discussion on Twitter with an author of several years’ standing and a reviewer I’ve been following for a while. The topic of this discussion: shouting in the void that is the internet and making oneself be heard among all the noise that is generated by the tens of thousands of bloggers out there. In an environment where new book blogs are cropping up almost everyday, where Goodreads and Amazon have given rise to an extremely prolific blog-reviewer culture, it is tough to be heard as someone who has something to contribute.

In previous installments of this column, I’ve talked about various things, whether they be publisher marketing strategies or industry controversies, or even spotlighting women in the industry. For this installment, I thought I’d do something a bit different from the usual.

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Publishing and Marketing 02: Night Shade Books

About a month ago, I posted my first Publishing & Marketing column on the blog, titled “Publisher Communication“. In it, I talked at length about the marketing approaches of various SFF publishers in the English-speaking markets. The post got a fair amount of attention in social media and over email, and I’m really pleased with how things turned out.

I initially intended for the second installment of this semi-regular column to get into more of the above topic, but then I decided against it, since something else happened around roughly the same time. It was announced in various places that Night Shade Books was a hair’s breadth away from declaring Chapter 7 bankruptcy and that they were considering an asset (author contacts to be specific) sell-off to meet their debts and make sure that their authors, editors, cover artists, etc all got paid their respective dues. This is where Skyhorse Publishing and Start Publishing were stepping in as the potential buyers. But, things weren’t as promising as they seemed at first. The terms being offered by Skyhorse/Start meant that while everybody would be paid, they would not be paid anywhere near the full amount, especially not the authors.

Smarter and more publishing-savvy people than me have already talked at length about the details, so I’m not going to touch on any of that. There was even enough backlash from a LOT of people involved, the fan community and the SFF community that is, that Skyhorse/Start eventually were willing to offer better terms, although there were still some big concerns. Just do a google search and you’ll get a plethora of links and discussions about it.

The purpose of this column is to talk about my experiences with Night Shade’s publications, and why I think its rather tragic that they are going under and what it means for the SFF community as a whole.

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