Publishing and Marketing 08: The Black Library Marketing Maze
I’ve been a fan of Black Library for a long time, going on about 11 years now, roughly. It all started with a copy of William King’s third Space Wolf novel, Grey Hunter, and was soon continued on with the first six novels in Dan Abnett’s Gaunt’s Ghosts series. Since then, I’ve read a lot of the novels, and the short stories, and the anthologies, in all the different formats that have been put out. I took a long break in the middle, around late 2008 however, and didn’t get back into the swing of things until later 2010, by when there had been some big changes to everything, new series, new authors, new formats even (the Hammer and Bolter eZine). It was an exciting time
Right up until late 2012 that is. For someone just getting back into BL fiction, those two years were well-spent, catching up on a lot of the stuff that had been put out in the intervening years, and during that period. I repeated often last year and the year before that, that BL was enjoying very much a golden year since the Horus Heresy series continued to gain more recognition, with each book going on the New York Times Bestsellers List, with lots of new authors coming in, some truly amazing artwork from a whole new generation of artists and so on and so forth. BL had even embraced digital publishing wholeheartedly and were making some great inroads.
But then, they started dropping the ball with their marketing. Curious, inexplicable decisions were being made. And a lot of it was coming together at the same time. And it baffled me. Still does. Which is why I’m writing this post at this time, and not before. Because by now I’ve seen a lot of the fall-out from all the decisions that they’ve made in the last year or so.
So read on, and enjoy. And if not, I welcome any opinion that differs from mine. Also, authors are welcome. Any time. You can find all previous Publishing and Marketing posts here.
Publishing and Marketing 07: A Reviewer’s Self-Examination
A few days ago I came across a review of Mark Lawrence’s second Broken Empire novel, King of Thorns (link), which is up for nomination for the David Gemmell Legend Awards in the Legend category. The Legend Award is given to the Best Novel of the previous year. On Twitter and Facebook, I talked about how that review justified all my reasons and fears for not reading further into this series after my experiences with the first novel, Prince of Thorns (review).
My tweets eventually spawned off a discussion about negative reviews, which led into the review that forms the basis and reason for this entire post. In January last year, reviewer Liz Bourke wrote about Michael J. Sullivan’s first Riyria Revelations novel, Theft of Swords (link). This review was brought to my attention by a friend on Twitter who had taken exception to the way that Liz Bourke took potshots at the author and his editors at Orbit Books.
Going through the review and the comments thread, some things become apparent to me as to the intent of the review, the tone it is written in, and what, ultimately, were the reactions. However, what really ended up happening was that it all sparked off some self-examination about negative reviews. And that’s what this post is all about.
So welcome to another Publishing and Marketing blogpost.
Publishing and Marketing 06: Writers Welcome and Reviewing Etiquette
So right now on Twitter and Facebook, there is an intense debate brewing regarding (as of when I started writing this last night), essentially, the right of authors to step into blogger-space to offer commentary on reviews, whether they are stepping in to correct mistakes in a review, or making narratives clearer by offering their intentions with the choices they made, or whatever else. It all started with a highly condescending blogpost on the Strange Horizons website, by blogger Renay. And that in itself is an extension of a review of Ben Aaronovitch’s Peter Grant series on the Book Smugglers blog. The comments sections on both posts are very illuminating.
Now, before I get into the meat of my argument about the behaviour displayed by the people concerned, I’ll say this outright: this kind of behaviour pisses me off. This is why I sometimes hate being a reviewer because it is people like Renay and Ana at Book Smugglers who outright give reviewers a bad name, whether they realise it or not.
Hence, why this article is titled Writers Welcome and Reviewing Etiquette. So, here’s another Publishing and Marketing post. As always comments are most welcome, whether you are an author or a reviewer or just a reader.
Publishing and Marketing 02: Night Shade Books
About a month ago, I posted my first Publishing & Marketing column on the blog, titled “Publisher Communication“. In it, I talked at length about the marketing approaches of various SFF publishers in the English-speaking markets. The post got a fair amount of attention in social media and over email, and I’m really pleased with how things turned out.
I initially intended for the second installment of this semi-regular column to get into more of the above topic, but then I decided against it, since something else happened around roughly the same time. It was announced in various places that Night Shade Books was a hair’s breadth away from declaring Chapter 7 bankruptcy and that they were considering an asset (author contacts to be specific) sell-off to meet their debts and make sure that their authors, editors, cover artists, etc all got paid their respective dues. This is where Skyhorse Publishing and Start Publishing were stepping in as the potential buyers. But, things weren’t as promising as they seemed at first. The terms being offered by Skyhorse/Start meant that while everybody would be paid, they would not be paid anywhere near the full amount, especially not the authors.
Smarter and more publishing-savvy people than me have already talked at length about the details, so I’m not going to touch on any of that. There was even enough backlash from a LOT of people involved, the fan community and the SFF community that is, that Skyhorse/Start eventually were willing to offer better terms, although there were still some big concerns. Just do a google search and you’ll get a plethora of links and discussions about it.
The purpose of this column is to talk about my experiences with Night Shade’s publications, and why I think its rather tragic that they are going under and what it means for the SFF community as a whole.
Publishing and Marketing 01: Publisher Communication
About 2 weeks ago, I asked readers if they would be interested in some sort of a semi-regular column on the blog, the core topic being publishing & marketing. The response on the blog itself was rather lukewarm, to be honest, but I did have some good, albeit short, conversations with people over Twitter and Facebook about this.
The whole idea for the column sprung out of the “disaster” earlier this month when it was revealed that Random House’ eBook-only imprint, Hydra, was contracting new authors on the conditions that there would be no advance payments (which disqualifies the imprint from being considered a publishable market according to the rules, regulations and guidelines of the Science Fiction Writers of America’s organisation), and that they wanted complete rights over the work in question, irrespective of medium/format. Their payment structure was also dubious, frontloading almost all the costs of publishing the author’s work on the author himself/herself. Such costs include editing, covers, marketing, and so on, from what I understand. John Scalzi has done two in-depth posts on the subject here and here.
Given the amount of information out there already on this particular subject, the furor over which has caused Hydra to revise some of its terms and offer authors better payment plans after a VERY stern letter from the SFWA, I am not going to cover this for now. All I can say is that if you are looking to get published by such eBook-only imprints, and I stress eBook-only, then you damn well make sure that you do not sign away your rights for foreign translations, audiobooks, print, and so on. Other people have already said it best: make sure to get some legal opinion and at least ask around when you get that contract. Make sure that you are informed about what you should and should not be doing.
Anyhow. Moving on.
For this first installment in this column series, I wanted to talk about publisher communication. Communication is a funny thing. We all define it quite differently and it means different things for different people. The specific area I want to cover today is how publisher communication works with marketing in the context of keeping readers and reviewers (they need not be mutually exclusive) informed and keeping a positive dialogue open. So here we go! Read the rest of this entry
Publishing & Marketing Column
For the last couple of months I’ve been considering doing a semi-regular column on the publishing industry. Specifically, I’ve been considering the aspect of marketing and getting published. The basis for both is, of course, personal experience in the case of the former and my observations over the last 18 months for the latter.
Here are some thoughts I’ve had about this.