Publishing and Marketing 08: The Black Library Marketing Maze
I’ve been a fan of Black Library for a long time, going on about 11 years now, roughly. It all started with a copy of William King’s third Space Wolf novel, Grey Hunter, and was soon continued on with the first six novels in Dan Abnett’s Gaunt’s Ghosts series. Since then, I’ve read a lot of the novels, and the short stories, and the anthologies, in all the different formats that have been put out. I took a long break in the middle, around late 2008 however, and didn’t get back into the swing of things until later 2010, by when there had been some big changes to everything, new series, new authors, new formats even (the Hammer and Bolter eZine). It was an exciting time
Right up until late 2012 that is. For someone just getting back into BL fiction, those two years were well-spent, catching up on a lot of the stuff that had been put out in the intervening years, and during that period. I repeated often last year and the year before that, that BL was enjoying very much a golden year since the Horus Heresy series continued to gain more recognition, with each book going on the New York Times Bestsellers List, with lots of new authors coming in, some truly amazing artwork from a whole new generation of artists and so on and so forth. BL had even embraced digital publishing wholeheartedly and were making some great inroads.
But then, they started dropping the ball with their marketing. Curious, inexplicable decisions were being made. And a lot of it was coming together at the same time. And it baffled me. Still does. Which is why I’m writing this post at this time, and not before. Because by now I’ve seen a lot of the fall-out from all the decisions that they’ve made in the last year or so.
So read on, and enjoy. And if not, I welcome any opinion that differs from mine. Also, authors are welcome. Any time. You can find all previous Publishing and Marketing posts here.
Publishing and Marketing 07: A Reviewer’s Self-Examination
A few days ago I came across a review of Mark Lawrence’s second Broken Empire novel, King of Thorns (link), which is up for nomination for the David Gemmell Legend Awards in the Legend category. The Legend Award is given to the Best Novel of the previous year. On Twitter and Facebook, I talked about how that review justified all my reasons and fears for not reading further into this series after my experiences with the first novel, Prince of Thorns (review).
My tweets eventually spawned off a discussion about negative reviews, which led into the review that forms the basis and reason for this entire post. In January last year, reviewer Liz Bourke wrote about Michael J. Sullivan’s first Riyria Revelations novel, Theft of Swords (link). This review was brought to my attention by a friend on Twitter who had taken exception to the way that Liz Bourke took potshots at the author and his editors at Orbit Books.
Going through the review and the comments thread, some things become apparent to me as to the intent of the review, the tone it is written in, and what, ultimately, were the reactions. However, what really ended up happening was that it all sparked off some self-examination about negative reviews. And that’s what this post is all about.
So welcome to another Publishing and Marketing blogpost.
Publishing and Marketing 06: Writers Welcome and Reviewing Etiquette
So right now on Twitter and Facebook, there is an intense debate brewing regarding (as of when I started writing this last night), essentially, the right of authors to step into blogger-space to offer commentary on reviews, whether they are stepping in to correct mistakes in a review, or making narratives clearer by offering their intentions with the choices they made, or whatever else. It all started with a highly condescending blogpost on the Strange Horizons website, by blogger Renay. And that in itself is an extension of a review of Ben Aaronovitch’s Peter Grant series on the Book Smugglers blog. The comments sections on both posts are very illuminating.
Now, before I get into the meat of my argument about the behaviour displayed by the people concerned, I’ll say this outright: this kind of behaviour pisses me off. This is why I sometimes hate being a reviewer because it is people like Renay and Ana at Book Smugglers who outright give reviewers a bad name, whether they realise it or not.
Hence, why this article is titled Writers Welcome and Reviewing Etiquette. So, here’s another Publishing and Marketing post. As always comments are most welcome, whether you are an author or a reviewer or just a reader.
Publishing & Marketing Column
For the last couple of months I’ve been considering doing a semi-regular column on the publishing industry. Specifically, I’ve been considering the aspect of marketing and getting published. The basis for both is, of course, personal experience in the case of the former and my observations over the last 18 months for the latter.
Here are some thoughts I’ve had about this.