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Publishing and Marketing 05: The Reviewer Crossover

A couple months back I came across this blog post, in which a reviewer/blogger questioned herself regarding her worth as a blogger, and whether what she did mattered worth a damn. It is a very engaging blog post and raises several questions that I’ve asked myself several times since I read the post. Just the core idea of it is enough to spark off a flurry of questions.

As of writing this post, I had a rather brief discussion on Twitter with an author of several years’ standing and a reviewer I’ve been following for a while. The topic of this discussion: shouting in the void that is the internet and making oneself be heard among all the noise that is generated by the tens of thousands of bloggers out there. In an environment where new book blogs are cropping up almost everyday, where Goodreads and Amazon have given rise to an extremely prolific blog-reviewer culture, it is tough to be heard as someone who has something to contribute.

In previous installments of this column, I’ve talked about various things, whether they be publisher marketing strategies or industry controversies, or even spotlighting women in the industry. For this installment, I thought I’d do something a bit different from the usual.

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