Blog Archives

Publishing and Marketing 08: The Black Library Marketing Maze

I’ve been a fan of Black Library for a long time, going on about 11 years now, roughly. It all started with a copy of William King’s third Space Wolf novel, Grey Hunter, and was soon continued on with the first six novels in Dan Abnett’s Gaunt’s Ghosts series. Since then, I’ve read a lot of the novels, and the short stories, and the anthologies, in all the different formats that have been put out. I took a long break in the middle, around late 2008 however, and didn’t get back into the swing of things until later 2010, by when there had been some big changes to everything, new series, new authors, new formats even (the Hammer and Bolter eZine). It was an exciting time

Right up until late 2012 that is. For someone just getting back into BL fiction, those two years were well-spent, catching up on a lot of the stuff that had been put out in the intervening years, and during that period. I repeated often last year and the year before that, that BL was enjoying very much a golden year since the Horus Heresy series continued to gain more recognition, with each book going on the New York Times Bestsellers List, with lots of new authors coming in, some truly amazing artwork from a whole new generation of artists and so on and so forth. BL had even embraced digital publishing wholeheartedly and were making some great inroads.

But then, they started dropping the ball with their marketing. Curious, inexplicable decisions were being made. And a lot of it was coming together at the same time. And it baffled me. Still does. Which is why I’m writing this post at this time, and not before. Because by now I’ve seen a lot of the fall-out from all the decisions that they’ve made in the last year or so.

So read on, and enjoy. And if not, I welcome any opinion that differs from mine. Also, authors are welcome. Any time. You can find all previous Publishing and Marketing posts here.

Read the rest of this entry